This PowerPoint presentation, Intro to SEO, received a lot of positive feedback, including from the user experience group. (I’m including it here as an example of how I use PowerPoint.)
The meeting lasted about 30 minutes, including questions and discussion. I presented it a few times (to, for example, online marketing, user experience and web developer teams).
The idea of the presentation was to “…teach a man to fish…” by describing the big picture (“the 3 pillars of SEO”) rather than listing hundreds of individual SEO guidelines.
(Skip to the SEO 101: A Primer presentation below, if you like.)
The amount and quality of search engine visits (compared to other channels) for the specific website should be added. (These were in my original.)