“I want more visits from Google”. That could mean 1% more visits.
Does 1% more visits than last year justify your SEO effort and cost?
Should the SEO team get a big bonus or a little one if organic search visits grew by 1% compared to last year?
What about 1 visit? That’s “more visits”, too.
What if you knew that the number of searches in the U.S. grew by 8% over the last 12 months? Would you change your response?
One percentage point compared to overall search query growth of 8% looks not so good (to me). Anything less than 8% means we are losing ground in organic search. Anything close to 8% means we are keeping up. If we are not doing any SEO, that is okay.
Why 8%? Because comScore, an Internet market research firm, says so. The number of search queries in the U.S. increased 8% over the year-ago period for the last 12 months.