“I want more visits from Google”. That could mean 1% more visits. Does 1% more visits than last year justify your SEO effort and cost? Should the SEO team get a big bonus or a little one if organic search visits grew by 1% compared to last year? What about 1 visit? That’s “more visits”, too. What if you knew that the number of searches in the U.S. grew by 8% over the last 12 months? Would you change your response? One percentage point compared to overall search query growth of 8% looks not so good (to me). Anything less than 8% means we are losing ground in organic search. Anything close to 8% means we are keeping up. If we are not doing any SEO, that is okay. Why…
